![]() "The films are exquisitely simple and executed in a way so that they're user-friendly to a kid," he says.Īs for young girls, their interest in Star Wars tends to grow when there's some major event, such as the theatrical re-release of a movie, says DePriest, the Hasbro executive. It's got just about everything they like - spaceships, creatures that look like dinosaurs, creatures that look like teddy bears. There's no mystery to why Star Wars remains popular with young boys, says Robert Thompson, a pop culture professor at Syracuse University. " Star Wars has become an evergreen, and it does well for us, day after day, year after year." "A lot of our assortment is built around the hottest, trendiest thing that's happening right now, the latest movie release," says Scott Lametto, vice president of merchandise at Party City, which sells costumes and party wares. If a kid these days happened to become fixated on another hit movie from that period, such as Jaws or Close Encounters of the Third Kind, his parents would be hard-pressed to find much on eBay beyond used DVDs.īut there are endless amounts of stuff readily available for Star Wars fans of all ages - including more reasonably priced Lego sets and hoodies for babies, R2D2 spatulas and Darth Vader shower curtains. The original Star Wars movie was released back in 1977. "They continue to sell well, though not much is changing in the movie universe." "I don't think it compares to any other pop culture property" in terms of staying power, says Rachel Kempster, director of marketing at DK Publishing, one of several publishers with Star Wars lines. This coming Saturday, more than 1,200 bookstores and libraries nationwide will participate in " Star Wars Reads Day," a promotional event featuring author readings and costumed characters. (The popular kids show is also now in syndication.) This past Saturday saw the fifth season premiere of Star Wars: The Clone Wars on Cartoon Network. There hasn't been a new theatrical release since 2005, but there are constant additions to the Star Wars universe of books, video games and cartoons. "For the better part of the last decade, Star Wars has consistently been one of Hasbro's most popular boys brands, and one of Hasbro's top brands overall," says Derryl DePriest, vice president of boys marketing at Hasbro, which sells Star Wars toys and games. But just as all toddlers seem to go through a public works phase in which they want to play with trains and trucks, millions of slightly older boys find their way to Star Wars. ![]() Jayaraman's son, Ishwar, and his friend are both 5 - meaning they were born after the last of the six Star Wars films came out. "We have gone to Star Wars-themed parties and gifted Star Wars Legos, because all the little boys are into it," says Jayaraman, a doctor who lives in Santa Rosa, Calif. Her son's friend Alexander sells it out in front of his house every weekend, hoping to earn enough money to buy a $400 Lego Death Star. There is no way to 'opt out' or 'suppress' the NPPES record data for health care providers with active NPIs.Aruna Jayaraman knows where to find lemonade. The information disclosed on the NPI Registry are FOIA-disclosable and are required to be disclosed under the FOIA and the eFOIA amendments to the FOIA. Our Data: Information on is built using data sources published by Centers for Medicare & Medicaid Services (CMS) under Freedom of Information Act (FOIA). Covered health care providers and all health plans and health care clearinghouses must use the NPIs in the administrative and financial transactions adopted under HIPAA (Health Insurance Portability and Accountability Act). The NPI must be used in lieu of legacy provider identifiers in the HIPAA standards transactions. NPI Number: The National Provider Identifier (NPI) is a unique identification number for covered health care providers. Participating providers have signed an agreement to accept assignment for all Medicare-covered services. Most doctors, providers, and suppliers accept assignment, but you should always check to make sure. ![]() Medicare Assignment: Assignment means that your doctor, provider, or supplier agrees (or is required by law) to accept the Medicare-approved amount as full payment for covered services. This program also covers certain younger people with disabilities (who receive Social Security Disability Insurance - SSDI), and people with End-Stage Renal Disease (permanent kidney failure requiring dialysis or a transplant, sometimes called ESRD. Medicare Program: Medicare is a federal government program which provides health insurance to people who are 65 or older. ![]()
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